IN HOUSE

AGENCY WORK

Client: No Time To Wait

2023

Publicis Health

Create a follow-up spot for Kareem Abdul-Jabbar’s AFIB “No Time To Wait” campaign that positions the basketball star off the court, mentions all of his AFIB symptoms, and displays his journey to seeking medical attention.
Because AFIB symptoms come and go, they aren’t taken seriously. But the risk of stroke is always there.
Create the script. While this project was ultimately scrapped before production, I presented scripts to a major client (yes, as an intern!) and my script was chosen as the final version.

Client: Pfizer

2023

Publicis Health

Every year, Pfizer releases a “Science Will Win” campaign that highlight’s the corporation’s ground-breaking biotechnological advancements. Create a 2024 campaign that will engage Gen Z.
While the chaos of the pandemic pushed healthcare professionals away from the field, it inspired Gen Z to join the healthcare industry.
- 56% of college students are reconsidering their career path as a result of the pandemic. 45% are considering a career in healthcare or science. (Pearson)
- According to the Association of American Medical Colleges, for the past 20 years applications have risen or fallen by 2%-3%. In 2021, applications increased by 17.8% breaking enrollment records. (Association of American Medical Colleges

360 Campaign Strategy

SPECULATIVE WORK

Client: MeLuna

Come up with billboard ads for MeLuna, a small woman-owned brand in Germany that produces menstrual cups in all colors and sizes.
Nothing is more personal than your time of the month. So why are we all picking from the same three-size, single use products? Period products should be as personal as the menstrual experience.