Hi, I’m Julia.
I have loved writing since the first time I remember putting pen to paper, or let’s be real, putting finger to keyboard.
Writing is what I find most stimulating and rewarding, and I am eager to dedicate my life to storytelling, be that through journalistic reporting and editing, working with brands to enrich brand identity, or helping to increase engagement with publications through SEO practices.
I love to tell stories and I love working with people who love to tell stories.
Experience
1871 | Marketing Copy Writer
Create compelling copy for marketing campaigns across channels, including social media (147k combined followers), email, website and blog that authentically represents 1871’s brand voice and products
Collaborate with product, events and experience teams to create campaign strategies personalized to audience personas that target client pain points and engagement goals
Redesign and produce monthly newsletter that positions 1871 as a thought leader in the Chicago and global tech communities and engages a subscription list of 25k+ people
Translate complex, industry-focused language into digestible copy for a diverse audience of startup founders, investors, corporations, and consumers
New York Post | SEO Intern
Pitched articles and provided SEO recommendations to editorial team, including headlines, body copy and meta-data, based on trending subjects and keywords in Google Trends and SEMrush, and authored articles for Page Six Style
Monitored search and internal engagement for New York Post, Page Six and Decider and cataloged search referral engagement for Google Discover to identify trends to guide future editorial content
Owned the New York Post’s presence on Google News Showcase and created five panels per day that featured top performing stories and SEO friendly headlines
Conducted Tik Tok analysis of New York Post, Page Six, and New York Post Sports to determine social media SEO best practices and presented report to social media team
Publicis New York | Copywriting Intern
Authored copy for 7+ scripts for a TV spot that were presented to a client and applied feedback to tailor deliverables to client’s guidelines leading to a televised campaign
Worked closely with an intern cohort to produce a strategy campaign pitch and presented final project to a panel of senior executive judges
Proofread copy materials including website manuscripts, banners and social posts and edited them according to internal and client feedback
Education
Northwestern University Medill School of Journalism
Master of Science in Journalism | August 2023 - August 2024
University of Michigan
Bachelor of Arts in Psychology, Minor in Writing through Sweetland Writing Center | August 2019 - April 2023