When I began my role as copywriter at 1871, the first thing I noticed was how desperately the newsletter needed an update. Engagement was low, content was repeated week after week, and it was visually unappealing. I took on the task of completely redesigning the newsletter, giving it a monthly cadence, a brand new look, and content that not only informs subscribers about upcoming offerings, but positions 1871 as a thought leader through the inclusion of thoroughly-researched articles and industry updates.