Innovation Labs are one of 1871’s largest programs. Through industry-focused cohorts, they provide founders with the resources they need to successfully launch their startup solutions — and they are a huge driver of membership. In 2025, Innovation Labs got a makeover. Instead of existing as 4-month programs, they became year-round experiences. And it was my job to get people excited about it.

The launch occurred at the same time as the Super Bowl. So why not lean in and have our own kick off? We recreated the Kendrick Lamar and SZA half-time promo, with a Chicago twist.

My role:

I authored the script and on-screen text, assisted in production, and authored social media copy.