Science Will Win
Publicis New York
The ask:
Every year, Pfizer releases a “Science Will Win” campaign that highlight’s the corporation’s ground-breaking biotechnological advancements. Create a 2024 campaign that will engage Gen Z.
The insight:
While the chaos of the pandemic pushed healthcare professionals away from the field, it inspired Gen Z to join the healthcare industry.
56% of college students are reconsidering their career path as a result of the pandemic. 45% are considering a career in healthcare or science. (Pearson)
According to the Association of American Medical Colleges, for the past 20 years applications have risen or fallen by 2%-3%. In 2021, applications increased by 17.8% breaking enrollment records. (Association of American Medical Colleges)
